NA Williams Website: Overhauled

December 8, 2016

Improving Overall User Experience

In a typical day, many of us take for granted that we can hop in our SUV and drive to the local store to go shopping. In the United States, we put an average of 12,000 to 30,000 miles a year on our vehicles. It is almost impossible to get anywhere or very far in this country without a vehicle of some kind. They take us to work, take our kids to school and transport our food. Heavy duty vehicles help build the roads that connect us. Between cities, various farming industries fill the countryside, planting, cultivating and harvesting our food. Trucks deliver products, packages and so much more. Life works like a well-oiled machine until it doesn’t. Something breaks down and our truck or car needs maintenance or even repaired.

For over 80 years, NA Williams has been an unsung hero in the supply chain of auto care, reaching into commercial vehicles. From auto repair shops to retail outlets, NA Williams representatives know this industry well. NA Williams is a heavy hitter in the North American aftermarket auto care industry; a provider of sales, marketing, consulting, research, training, call center and merchandising services. As an outsource sales team with reps, they wanted to inform current clients of their full range of

A Rich Tradition of Auto Care

NA Williams business had evolved beyond their current website. With a primary goal of improving overall user-experience they opted to update. They chose the Aero Interactive team to develop a vibrant website with a new yet traditional look. Steeped in Southern Tradition and headquartered in Atlanta Georgia, NA Williams’ business spans not only 23 states but generations. They wanted their site to reflect the company’s historical timeline, their reps to be accessible and easy to find, while maintaining brand appeal. They desired to use smaller imagery, pare down content and remove unnecessary tabs in exchange for visitor friendly options.

The new site allows visitors to easily navigate through company history, team members, news, programs & services and areas served. NA Williams value of team players meant filtering a large pool of reps by service or technical ability. The Aero team created pages containing clickable head shots which reveal contact information, biographies, and even links to posted articles. They chose powerful, understated imagery of sharp-looking classic cars, shiny chrome, exciting and comfortable headers set off by Georgia Dogs team colors. NA Williams’ comprehensive website reflects the strengths, traditions and values of this multifaceted company. It provides a good user experience on computer, laptop, tablet or mobile device.

The Aero Team created a website that shares the experience and credibility of this long-standing auto care company. While serving and connecting with their clients, they’re also embracing new technology and remaining current with the needs of NA Williams clients.