Go Live Smart is a health insurance resource center, powered by First Person Advisors, focused on providing outstanding customer service and the latest industry information for its clientele. Go Live Smart connected with Aero through our ongoing partnership with PR company Creative Quarterback. CQB generated the unique copy, but came to Aero for the custom site design and construction.
The health insurance industry is highly convoluted with ever changing rules and regulations. GoLive Smart’s goal is to guide individuals and Human Resource Representatives through the process by offering a home for their policy details, options, and materials providing information needed to understand one’s policy. They knew their existing site was archaic, not mobile friendly and failed to meet customer satisfaction expectations in a highly competitive industry.
Aero knew the focus would be creating a design that efficiently organized and displayed the complex industry specific details. A positive user experience, allowing Go Live Smart’s member’s to easily find and absorb content across multiple devices and browsers was essential. Site’s involving heavy content are often not enjoyable for the user; the Aero design team wanted to generate a visually exciting, simplistic architecture while still meeting content requirements. The results were the construction of a highly responsive and intuitive user experience. A perfect balance. Developers spent the bulk of their time building the individual member login portals, but ultimately the design speaks for itself.
Client Portal Login
Client Resource Landing Page
The build presented unique user experience challenges. The Box integration used for the individual portals were a complexity requiring strategic planning. Through consistent communication, brainstorming, and through quality assurance checks during the build, the Aero team was able to produce a final product exceeding client expectations.
Today, Go Live Smart is an incredibly satisfied client. Feedback from their users on the sheer beauty and ease of information accessibility site has been consistent. We look forward to Go Live Smart’s bright future and ongoing partnership as they continue to develop their HR platform.
Visit the site today at golivesmart.com