Transforming Morrison Living Australia's Online Presence
Introduction
Aero Interactive, a leading boutique UX/UI studio based in Indianapolis, IN, took on the ambitious task of creating a dynamic online presence for Morrison Living Australia. Prior to this project, Morrison Living Australia had no website, and our mission was to craft a comprehensive UX and development strategy to elevate their online identity. With a deep commitment to delivering exceptional user experiences, we embarked on a journey to design and build a website that would not only establish their online presence but also effectively convey their unique brand story.
Design and Development
Our approach to the Morrison Living Australia project was characterized by a collaborative and client-centric mindset. We initiated the project with a thorough discovery phase, engaging with the client to gain a deep understanding of their values, goals, and vision.
Morrison is a pioneer in dining innovations (they launched one of the earliest self-service cafeterias in 1920!) with a mission to touch the lives of those they serve in a meaningful way. Our goal was to showcase their rich history and bring the warmth and comfort of their every day interactions with customers to their online presence.
This critical first step allowed us to develop a tailored UX strategy and design concept that aligns with Morrison Living's commitment to excellence and wellness. Our team meticulously crafted a user-friendly, visually appealing website that seamlessly integrates with Morrison Living's Australian identity. The site, available at https://morrisonliving.com.au/, boasts an intuitive navigation structure, responsive design for various devices, and an inviting color palette that resonates with their brand ethos.
Successful Outcomes
The launch of Morrison Living Australia's website has yielded remarkable results. Within just a few months of going live, the website has become a key asset for the client. It serves as a powerful tool for engaging with their target audience and delivering essential information about their services, values, and commitment to a healthy lifestyle. The site has received positive feedback from users and has significantly increased online inquiries and engagement metrics. Additionally, our collaborative effort with the client resulted in a website that not only reflects their identity but also positions them as a leader in the Australian wellness and lifestyle industry.
In conclusion, the successful partnership between Aero Interactive and Morrison Living Australia culminated in the creation of a robust online platform that has transformed the client's digital presence. The website's user-centric design and seamless functionality have not only met but exceeded the client's expectations. Morrison Living Australia is now well-equipped to engage, inform, and inspire its audience, marking a significant milestone in their journey towards promoting wellness and healthy living in Australia.
Creating an experience that drives business results and customer satisfaction
“Thank you Aero Interactive for coming on the journey with us as we embarked on redefining our brand positions and our digital presence. We enjoyed working with you across 5 individual projects over 3 years and are very happy with the results, as well as the ongoing support. Your professionalism, creativity and flexibility meant we were able to successfully move through our projects in challenging environments with a great outcome.”
Samantha Denovan-Hugh
General Manager, Customer Experience, Compass Group Australia
